[data survey] lighting industry in 2016 to the secret

Can be seen from the data, February online lamp sales of the top five provinces accounted for the total share of 45.92%, including Guangdong, Jiangsu, Shandong, Zhejiang and other coastal provinces are. At the same time, with the rise of the central region, Henan, Hubei, Hunan, Jiangxi, Anhui and Shanxi and other 6 provinces in the share gradually increased, especially in Hunan, Hubei and Anhui. In addition, along with the penetration of electricity supplier as well as the penetration of the western development strategy as well as the electricity supplier, Sichuan, Chongqing, Shaanxi and other places share growth eye-catching, future development potential. If companies choose products and marketing strategies, I believe there will be no small harvest.

2015 is the unusual year for the lighting industry, especially at the end of all the stores reduced rent, raise a Babel of criticism of the withdrawal of stores and other businesses, have a memorable and strong color for the painting industry.

With the country's major lighting stores have opened the door, in 2016 the industry officially kicked off the war. "Year" the most cold history has gone, the year of the monkey spring, countries have launched exciting news: the introduction of the property market policies, continue to promote the process of urbanization, the launch of a new round of housing reform...... industry pressures still exist, but it can be expected that this warm air will blow more violent, more durable. Lighting people, do you have any reason not to embrace hope, big step forward?

Industry foresight

Although the slowdown in the growth rate of the industry, but still continued to grow

2015, the lighting industry growth rate dropped from the original two digits, which is the first time since the reform and opening up. In fact, since 12th Five-Year, China's economic development has entered a new normal economic growth has slowed. Chinese President Xi Jinping said during his visit to Britain, China's annual economic growth rate of over 10% of the era has ended, entered a slowdown in turn to seek steady growth of the new normal". Under the new normal, the average annual GDP growth of about 7.8% of the level is still relatively fast international growth.

Property policy

Property policy to send warm air, the real estate market will break the board now

Following last year, the central bank cut interest rates 2 times, after the fall of the second order, the country followed by a series of favorable policies introduced in the property market, including: lower down payment ratio, reduce the deed tax on sales of second-hand housing transaction volume will increase significantly by.

2014, the two or three line of urban land transactions rose in the next 1-2 years will be the emergence of a large number of new projects. At the same time, since the first 98 years since the housing reform, the central government has started a new round of housing reform, the goal, the path has been basically determined. The first batch of commercial housing is facing another renovation, will pull the building materials, home improvement, lighting and other sectors of economic development.

According to the relevant analysis, the upper reaches of the real estate to pick up will bring good to the lighting industry, rigid demand, needs to improve are gradually released, but the transfer to the downstream of the lighting industry or will need about half a year lag. In any case, companies should take this opportunity to enhance their overall competitiveness of the situation, focusing on home, commercial lighting industry products and channel layout, ready to take off.

Vanke Real estate giants are actively restructuring

The giant Vanke as a sample, more and more frequent transformation of well-known housing prices and financing lease financing lease or cooperation news, the real estate industry is looking for other breakthrough. In order to rent on behalf of the purchase, rental and other businesses will be introduced to the housing rental rate increased substantially. The way to share the economy, but also represents the latest direction of the development of the global Internet economy, China is becoming the choice of shared development.

market environment

Construction of the national high-speed rail network boost urbanization process

With the change of the economic situation, the rapid development of China's high-speed rail technology and the rapid formation of the network has brought new opportunities for the development of China's financial industry and high value-added, high-tech industries. Especially in recent years, the development of high-speed railway, has shown the arrival of another round of economic restructuring, the strong impetus to the future of urbanization in China to a new spatial pattern and direction. At the same time, Prime Minister Li Keqiang has published important articles that the greatest potential for expanding domestic demand in small and medium-sized city urbanization, and the construction of a high-speed rail network is put into use just for the development of urbanization has played a key role in promoting ties and.

Market just need a huge, three or four line market potential unlimited

With the promotion of urbanization, the one or two market saturation, making the market potential of the three or four consumption is gradually open. 2015, lamps and lanterns enterprises in the three or four market launched a fierce competition, the mainstream brand channels to sink further, the market has become the focus of contention for the three or four. With the channel sink work carried out, the high-end products have been extended from the one or two market to the level of the market for the three or four. While the electricity supplier channel deep rural market also brings new changes in the pattern of rural lighting market.

Internet

The store is still the main mode of the Internet will be normalized

2015, lighting industry sales of about 520 billion, accounting for Internet sales accounted for about 10%. Relative to the critical point of 30%, 10% indicates that the Internet has not been a huge impact on the lighting industry as expected. This year, more and more enterprises will force electricity supplier. However, the special commodity attributes will determine the next 3-5 years, the store will still be the main force.

For businesses, the shop is based on a new model of the Internet, should provide information, and the main content of the service is the store. There are stores based, not only to provide better service to customers